November 2, 2015
Ducatis latest teaser video declares This is style
Ducatis latest teaser video declares This is style
THIS is Ducati’s latest teaser video, released ahead of its nine-model unveiling at the Eicma show later this month.
This latest video shows parts of a bike briefly emerging from the blackness before disappearing just as quickly. It’s hard to make out we’re looking at, but the glimpse of the lines of the tank at 21 seconds leads us to wonder whether it’s the belt-drive cruiser we’ve seen in spy shots. If only Ducati had spent some of the marketing budget on some better lights.
Like the rest of Ducati’s recent teaser videos, it ends with a declaration – this is style, plus the date of its pre-Eicma press conference on November 16.
2016 looks like it’s going to be a big year for Ducati – it’s recently launched the new Monster 1200R and is currently running a teaser campaign for a new Scrambler. We’ve also seen spy shots of the new 959 Panigale being tested, and know from from US emissions documents that we’ll also be getting a Hypermotard 939.
It’ll be streaming its pre-Eicma presentation here.
Ducati’s accompanying press release said:
With “This is Style” the new Ducati tale is drawing to a close.
In the run-up to the grand finale on November 16 during the 2016 Ducati World Première, here is the new chapter of “This is Style” which continues to tell the story of the new Ducati surrounded by just a veil of secrecy.
Curving lines and shadows which shift to reveal shapely forms are the main characters of “This is Style”.
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