WE’VE oft been told that ‘there’s an app for that’ and now it seems there’s one to tie your Ducati Multistrada 1200 S to your iPhone and provide it with a host of information about the way you ride.

Multistrada Link, which will also be available on Android soon, is claimed to record and display rider and motorcycle performance, information on your ride and route and – of course – will allow you to share all of this information with disinterested members of your chosen social network.

Yes, stepping the game up from merely boring your friends in the pub with details of you MPG achievements, Multistrada Link will let you do it on Facebook, complete with the evidence to back up your claims.

Actually, it does a whole lot more than that. Here’s what Ducati says about its new app:

“Multistrada Link has a long list of functions: for example, it let users check and update their profiles and motorcycle status (fuel level, riding mode usage percentages, distance ridden) and keeps a log with detailed information on previous rides and routes taken.

Multistrada Link gathers data from the motorcycle before, during and after the ride via Bluetooth technology, which connects the smartphone to the vehicle Controller Area Network (CAN). During the ride, a smartphone with the new Ducati app will record the maximum lean angle and also display real-time lean angles plus the lean angle on the last corner taken. Afterwards, the user can pinpoint on the map where the maximum lean angle was achieved.

In addition to lean angles, Multistrada Link also records maximums and averages for power delivery and speed and displays this data while riding.

At the end of the ride, the app saves all the data and information about the ride and lets the rider update any targets achieved, such as total distance covered or that covered during the single trip, number of routes recorded or consumption thresholds. The rider can thus share all the rewards with friends.

Further, Multistrada Link let users add photos and describe the journey; it also allows to indicate the best riding mode in which to take on the route.”

If that all sounds too good to be true, perhaps there’s a hint as to the firm’s motives in the final line of its description: “After downloading the app to your smartphone, you can log in with the same access details used to enter the Ducati.com website or set up an account from the app via a standard registration form.”

It might well be interesting to be able to review your rides, routes, speeds and lean angles, but can you imagine the potential value to a firm like Ducati of knowing precise details of how its bikes are being used?

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